Strategic brand thinking.
Creative direction.
Design that works.

I’m Laura, a Senior Brand Designer & Creative Lead with 17+ years’ experience,
and founder of The Inky Giraffe.

For founders
I work directly with founder-led businesses to bring strategy, structure and identity together, creating distinctive, connected brands built around where the business is going next.

For teams
I also provide senior freelance, contract and fractional creative support to agencies and
in-house teams, from hands-on brand and digital design to creative direction and leadership.