Strategic brand designer for businesses ready to grow.

I bring strategy and design together to help businesses build stronger brands, from brand identity and websites to connected brand ecosystems and ongoing creative support.

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Every business starts somewhere. Where does your brand need to go?

Whether you’re building something new, moving beyond DIY
or evolving an established business, the starting point is
different every time.

That’s why we need to look beyond how things look and
understand the bigger picture.

No two giraffes have the same spots.

No two businesses should look the same either.

Because their audiences aren’t the same. Their ambitions aren’t the same. Their challenges aren’t the same.

I don’t have a house style. I have a way of thinking.

The Inky Giraffe Approach

strategy first. structure second. identity last.

01 STRATEGY

Understand the business underneath the brand, your audience, positioning, ambitions, challenges and where you’re going next.

02 STRUCTURE

Create clarity around your offers, messaging and how the pieces need to connect.

03 IDENTITY

Build a distinctive visual world that brings the thinking to life and works consistently wherever your customers experience the brand.

EXPLORE THE STUDIO

Selected Work

Different businesses. Different worlds. Same level of thinking..

ANIMOODS
Building a therapeutic idea into a connected product, educational and full brand ecosystem.

STRATEGY • IDENTITY • PRODUCT • PACKAGING • WEBSITE • DIGITAL EXPERIENCE • ONGOING CREATIVE SUPPORT
& DIRECTION

Alorabella
Building a premium fashion brand from the ground up, creating a cohesive identity and experience across packaging, retail and digital.

BRAND STRATEGY • IDENTITY • PACKAGING & RETAIL DESIGN • WEB DESIGN & BUILD • UX • UI • BRAND EXPERIENCE • CUSTOMER JOURNEY

POLLYS PIE & MASH
Bringing a much-loved traditional restaurant to life through
a distinctive brand and connected customer experience across physical and digital touch-points.

BRAND STRATEGY • IDENTITY • BRAND ECOSYSTEM • RETAIL INTERIOR • RESTAURANT & CUSTOMER EXPERIENCE PACKAGING • DIGITAL DESIGN

Allen’s Plumbing & Heating
Evolving an established family business with a clearer brand strategy, identity and digital presence built to support its next stage of growth.

BRAND STRATEGY • IDENTITY • WEB DESIGN & BUILD • DIGITAL TOUCH-POINTS • ONGOING CREATIVE DIRECTION

EXPLORE ALL WORK

Working Together

Strategic thinking and creative expertise, in the way your business needs it

For Founders

I work directly with founders to bring strategy, structure and identity together whether you’re building something new, moving beyond DIY or evolving an established brand.

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For Teams

I also provide senior freelance, contract and fractional creative support to
agencies and in-house teams from hands-on brand and digital design to creative direction and leadership.

Need an experienced creative to support your team?

Get in touch and I can send over my CV, availability and relevant work.

EMAIL LAURA

The Human Behind The Giraffe.

Designer by background. Strategist by instinct.Creative leader by experience.

I’m Laura, founder and Creative Director of The Inky Giraffe.
For 17+ years, I’ve combined strategic thinking with hands-on
design - asking questions, spotting gaps and figuring out what
a business really needs before deciding what to create.

MEET LAURA

  • Client Love

    “Laura’s attention to detail is absolutely spot on, Laura takes her time to meet you and listens well to your vision and goes beyond in her research to really know your company, its goals and provides ideas on how to develop!

    Her branding is a complete package and not just a logo.. she has designed images to help in all areas of advertising and we are in the process of building our website and this again is all linked in with the unique and smart brand she has created.. no job was too big or small for Laura we certainly recommend and will continue to use The Inky Giraffe for any future designs needed 🙌🙌🙌

    Thank you Laura ☺️”

    Amy and Clive Allen

  • Client Love

    “I worked with Laura on my brand strategy, she guided me through each step and helped me come up with a clear brand strategy for my business, something I had been struggling with for ages. Her approach was clear, informative and easy.”

    Leann Reason

  • Client Love

    Laura was just fabulous from start to finish. She is professional but approachable and went above and beyond…helping me to really build my brandand think about the future. Laura designed my logos, social media templates and website and she was so easy to work with and I cannot recommend her highly enough!!

    Katie Beer

  • Client Love

    Laura at The Inky Giraffe made me fall in love with my brand again. She totally got what I wanted and created the most amazing branding. Highly recommend!

    Tina Engelmann

  • Client Love

    “I am SOOO glad that I found Laura, as the idea of creating a website for my business filled me with dread and I’d been putting it off for too long. Laura was so easy to talk to and explained all the jargon I was unfamiliar with and was very patient with me when I was trying to explain my vision. She then created and delivered a website far beyond what I could have made and I’m so pleased with the final product. Feedback has been incredible: that it’s easy to navigate and they like the look of it. I love the overall branding that Laura also created for my business. It’s proved to be invaluable for people learning about my business and bringing people to make bookings, which is what I hoped it would do.
    So thank you Laura!”

    Looking to Learn

Ready to build what comes next?

Whether that means evolving your brand, rethinking your website or connecting the pieces that aren’t quite working, let’s work out what your business needs next.

START A PROJECT

Looking for freelance or contract creative support?

WORK WITH LAURA