Selected Work

Different businesses. Different worlds. Same level of thinking…

AniMoods

Building a therapeutic idea into a connected brand ecosystem designed around how people experience, understand and use it.

Brand Strategy & Identity · Brand Ecosystem · Digital & Customer Experience · Creative & Art Direction

Alorabella

Building a premium fashion brand from the ground up, creating a cohesive identity and experience across packaging, retail and digital.

Brand Strategy & Identity · Packaging & Retail · Web Design & Build · Brand Experience

Allen’s Plumbing & Heating

Evolving an established family business with a clearer brand strategy, identity and digital presence built to support its next stage of growth.

Brand Strategy & Identity · Web Design & Build · Digital Touchpoints · Ongoing Creative Direction

Polly’s Pie & Mash

Bringing a much-loved traditional restaurant to life through a distinctive brand and connected customer experience across physical and digital touchpoints.

Brand Strategy & Identity · Restaurant & Customer Experience · Packaging · Digital Design

More Selected Work

A wider selection of brand, digital and creative work.

Experience Across Teams & Agencies

Alongside working directly with founders, I bring extensive experience working within in-house and agency creative teams from building and leading design teams to providing senior freelance support that can step in, take ownership and keep work moving.

PHENIX CREATIVE

Senior creative support that can step in, take ownership and keep work moving.

Working as a freelance Senior Designer within the Phenix Creative team, I worked closely with the Creative Director and Senior Designer across a busy mix of brand, campaign and digital work — taking briefs from initial concept through to final delivery.

I was trusted to interpret creative direction, develop ideas independently and progress work confidently through each stage, while collaborating with the wider team and supporting junior designers when needed.

It’s the same approach I bring to freelance teams today: integrating quickly, understanding what’s needed, taking ownership and delivering experienced creative input without creating another layer to manage.

Senior Design · Concept Development · End-to-End Delivery · Creative Collaboration · Digital & Campaign Design · Team Mentoring

LIPSY — Design Manager

Building a creative team — and a more connected way of working.

As Design Manager at Lipsy, I grew and led the in-house creative team from one to seven integrated, multichannel designers, building the capability to support a fast-moving fashion brand across seasonal campaigns, celebrity collaborations and everyday brand delivery.

I introduced seasonal creative style packs to translate each new shoot and campaign into a clear visual direction that could be adopted across the business — from retail, marketing and PR to events, international teams and external creative partners. Alongside these, I implemented digital brand guidelines to provide a consistent foundation for the wider brand.

My role went beyond managing output. It was about creating the team, structure and creative systems that enabled different departments and designers to work from one connected brand direction while giving individual campaigns room to evolve.

Creative Leadership · Team Building & Management · Creative Direction · Brand Governance · Multichannel Campaigns · Creative Systems

Working Together

Strategic thinking and creative expertise, in the way your business needs it

For Founders

I work directly with founders to bring strategy, structure and identity together whether you’re building something new, moving beyond DIY or evolving an established brand.

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For Teams

I also provide senior freelance, contract and fractional creative support to
agencies and in-house teams from hands-on brand and digital design to creative direction and leadership.

Need an experienced creative to support your team?

Get in touch and I can send over my CV, availability and relevant work.

EMAIL LAURA