Strategic brand designer for
businesses ready to grow.
I bring strategy and design together to help businesses build stronger brands, from brand identity and websites to connected brand ecosystems and ongoing creative support.
Every business starts somewhere. Where does your brand need to go?
Whether you’re building something new, moving beyond DIY or evolving an established business, the starting point is different
every time.
That’s why we need to look beyond how things look and understand the bigger picture.
No two giraffes have the same spots.
No two businesses should
look the same either.
Because their audiences aren’t the same.
Their ambitions aren’t the same.
Their challenges aren’t the same.
I don’t have a house style. I have a way of thinking.
The Inky Giraffe Approach
strategy first. structure second. identity last.
01 STRATEGY
Understand the business underneath the brand, your audience, positioning, ambitions, challenges and where you’re going next.
02 STRUCTURE
Create clarity around your offers, messaging and how the pieces need to connect.
03 IDENTITY
Build a distinctive visual world that brings the thinking to life and works consistently wherever your customers experience the brand.
Selected Work
Different businesses. Different worlds. Same level of thinking…
Working Together
Strategic thinking and creative expertise, in the way your business needs it
For Founders
Whether you need to evolve an existing brand, build something new, rethink your website or connect the pieces that aren’t quite working,
I bring strategy, structure and design together around what your business actually needs.
For Teams
I’m Laura, the designer and Creative Director behind The Inky Giraffe. I also work alongside agencies and in-house teams providing experienced freelance, contract and fractional support from hands-on senior brand and digital design to creative direction and leadership.