How Much Does a Logo Cost?
One of the first questions I hear from business owners is: “How much should I pay for a logo?”
And my answer? It depends.
A logo can cost anything from £0 on Canva to £10,000+ at a top agency. But the number isn’t the whole story. What matters is what you’re actually paying for — and whether it will give your business the clarity and confidence it needs to grow.
Here’s how the options really break down.
Why Logo Design Prices Vary
Not all logos are created equal. A £50 logo and a £5,000 brand identity aren’t even in the same league. Prices shift depending on:
Experience – a student, a freelancer, or a studio with years of strategy-led design.
Process – a quick sketch vs. research, positioning, and careful development.
Deliverables – one flat file vs. a full suite, templates, and brand guidelines.
Support – a quick handoff vs. a collaborative, guided process.
The Options
⚪ DIY & AI Logos (Low investment)
Fast and cheap — but generic, unprotected, and rarely fit for growth. Most businesses outgrow these quickly, which makes the “cheap” choice an expensive one in the long run.
🟢 Freelancers (Entry to mid investment)
Bespoke design, often affordable, but quality and process can vary hugely. A good starting point for some, but consistency and strategy aren’t always guaranteed.
🟣 Studios (Mid-range investment)
Strategy-led design, practical brand tools, and a collaborative process. This is the sweet spot for most small businesses — more investment, but designed to last.
🔵 Agencies (High investment)
For corporates and funded startups. Deep research, workshops, complete brand ecosystems. Powerful, yes — but unnecessary for most small businesses.
Where The Inky Giraffe Fits
I sit firmly in the studio sweet spot → not just designing logos, but building brand foundations and ecosystems that help small businesses grow with clarity and confidence.
From essential brand foundations to full strategy, identity, and website builds, my packages are designed to grow with you.
The goal is always the same: to create a brand that feels like home, while working hard for your business.
What You’re Really Paying For With Me
When you work with me, you’re not paying for a pretty logo file. You’re investing in:
Clarity and confidence – a brand that reflects your vision and attracts the right people.
A structured, collaborative process – calm, guided, and never overwhelming.
A complete ecosystem – logos, templates, guidelines, and websites that work together.
Future-proofing – strategy-led design that saves you from expensive rebrands.
The Right Fit (and the Wrong One)
✅ You’re a great fit if…
You’re ready to invest in thoughtful, strategic design.
You want a brand that feels like home and works hard for your business.
You’re done with DIY and want confidence and consistency.
⛔ It’s probably not for you if…
You just want a quick, cheap logo.
You’re not ready to invest time and energy in the process.
Final Word
A logo isn’t just a cost. It’s an investment in how the world sees you.
And for most small businesses, the smartest investment isn’t the cheapest option — or the most expensive one. It’s the strategy-led studio sweet spot that gives you clarity, confidence, and design that lasts.
If you’re ready for a brand that’s aligned and built to grow with you, I’d love to guide you through the process.
👉 Book a discovery call with me here
You’re in safe hands. Let’s build something that feels like home. 🌿
