💫From Design Manager to Studio Founder
Hello, I’m Laura, the face behind The Inky Giraffe Design Studio! I’m a designer, a mum of three, and your go-to expert for transforming businesses with standout branding. Running a business while raising a family is no small feat, but it’s also what fuels my creativity and drive every single day. My journey has been shaped by a passion for helping businesses tell their stories and a deep belief in balancing ambition with authenticity. Family is one of my core values, and it inspires everything I do! from my design work to how I approach life. Let me share a bit of my story with you.
The Untold Truth of Working with Big Brands
Over the years, I’ve had the privilege of working with some of the biggest names in the industry, including Arcadia, Lipsy, and Next. From the outside, these brands seemed to have it all: sleek campaigns, massive budgets, and widespread recognition. But behind the scenes, many of them struggled with something fundamental, their branding.
Time and time again, I witnessed these well-known companies grapple with brand confusion, unclear messaging, and disjointed customer experiences. These challenges reminded me that branding isn’t just a luxury for big businesses; it’s a necessity for businesses of every size. No matter how large your budget or how famous your name, without a cohesive and compelling brand, you risk being just another voice in the crowd.
Why Branding Matters to Me
Branding is about so much more than a logo or colour palette. It’s about creating an emotional connection with your audience, reflecting your values, and building trust. It’s about telling your story in a way that resonates and leaves a lasting impression.
I’ve always believed that strong branding is the foundation of business growth. Whether you’re a startup or an established company, a well-thought-out brand can make all the difference. I’ve seen firsthand how effective branding can elevate businesses, helping them stand out, connect with their customers, and achieve new heights. That’s why I’m so passionate about what I do.
Balancing Passion and Life
As much as I love what I do, my family is at the heart of everything. Being a mum to three amazing kids means my life is a constant juggling act. From school drop-offs to late-night design sessions, I’ve learned how to manage the chaos and channel it into my work. My family’s love and support inspire me to create a business that not only provides for them but also reflects the values I hold dear: creativity, authenticity, and balance.
This work-life balance has become a core part of The Inky Giraffe’s ethos. I believe in creating a business that serves both your professional goals and personal well-being. That’s why I’m dedicated to helping other entrepreneurs build brands that align with their values and aspirations.
How I Can Help You Build a Stronger Brand
With over 16 years of experience, I bring a deep understanding of what works (and what doesn’t) in the world of branding. My approach is both strategic and creative, ensuring that your brand isn’t just visually stunning but also aligned with your business goals.
Together, we’ll:
Clarify your vision and mission.
Define your unique voice and personality.
Create a cohesive brand that reflects who you are and connects with your audience.
Whether you’re launching a new venture or reimagining an existing one, I’m here to guide you every step of the way.
Let’s Build Something Remarkable
Great branding isn’t just about standing out, it’s about creating a lasting connection. I’ve seen how powerful a well-executed brand can be, and I’m here to help you unlock that potential for your business. If you’re ready to take the next step, let’s connect and make your vision a reality.
