Great design starts long before the visuals. If you’re ready to build a brand that’s aligned, strategic, and built to last, here’s what to have in place before the first logo draft ever hits your inbox.

Before you build your brand, protect it.

Secure the domain, register the name, and claim your social handles.

These simple steps lock in your foundations and keep your brand safe as you grow.

April didn’t go to plan but it taught me more than I expected. In this behind-the-scenes blog, I’m sharing what the pause revealed about burnout, brand-building, and finding a rhythm that works in real life (with three kids, house renovations, and a full client roster in the mix). It’s not the polished version of business, it’s the real one.

If you’re launching a business or product, you’ve likely heard the terms “brand” and “branding.” While they might sound similar, they’re different—and understanding that difference is key to making your business shine.