April didn’t go to plan but it taught me more than I expected. In this behind-the-scenes blog, I’m sharing what the pause revealed about burnout, brand-building, and finding a rhythm that works in real life (with three kids, house renovations, and a full client roster in the mix). It’s not the polished version of business, it’s the real one.

If you’re launching a business or product, you’ve likely heard the terms “brand” and “branding.” While they might sound similar, they’re different—and understanding that difference is key to making your business shine.